Brand book · v1.0
The Socharkbrand system.
Everything needed to represent Sochark Technologies consistently: logo, color, type, graphic language, and voice. One source of truth.
Logo
The wordmark is set in Space Grotesk Bold with tight tracking and always ends with a period, the spark. On Ink, the period is Volt. On light surfaces, the whole mark switches to Ink. “Sochark” fuses “soch” (सोच), Nepali for thought, with “spark”; the period marks the moment a thought catches.
Do
- Use the wordmark in Bone on Ink, or Ink on Bone / Volt
- Always end the wordmark with the Volt period; it is the spark
- Keep clearspace equal to the height of the 'S' on all sides
- Minimum size: 24px tall on screen, 8mm in print
Don't
- Don't recolor the wordmark outside the palette
- Don't apply gradients, shadows, or outlines to the logo
- Don't stretch, condense, or rotate the wordmark
- Don't set the wordmark on busy photography without a scrim
Color palette
Ratio guide: roughly 70% Ink, 20% Bone, 7% Graphite, 3% Volt. Volt is an exclamation point, not a paragraph. One Volt moment per viewport. Hairlines use Bone at 12% opacity.
Typography
Display · Space Grotesk
Aa Bb Cc
0123456789 · ?!&✦
Headlines, numbers, buttons, and the wordmark. Weights 500–700. Tight tracking, leading 0.95–1.1.
Body · Inter
Aa Bb Cc
0123456789 · ?!&
Body copy, UI labels, captions, and forms. Weights 400–600. Generous leading: 1.6–1.8 for paragraphs.
Display / Hero
Space Grotesk Bold · clamp(3rem → 9.5rem) · leading 0.95
Think.
Heading 1
Space Grotesk Bold · clamp(2.2rem → 4.5rem) · leading 1.1
Products that think
Heading 2
Space Grotesk SemiBold · clamp(1.6rem → 3.2rem)
Full-stack capability
Body Large
Inter Regular · 1.125rem · leading 1.7
We turn ambitious ideas into software that ships, scales, and earns.
Body
Inter Regular · 0.875–1rem · leading 1.6
Agile sprints, weekly demos, clean code.
Label / Eyebrow
Inter Medium · 0.875rem · uppercase · tracking 0.25em
WHAT WE DO
Graphic language
The Spark ✦
A four-point star used as a separator and bullet. It represents the idea; 'soch' means thought. Always Volt or Bone.
Hairline grid
1px lines at 12% Bone opacity divide content. Borders, not boxes; the layout breathes through hairlines.
Outline type
Display words rendered as 1px stroked outlines create rhythm against solid type. Use for the second thought in a pair.
Film grain
A 5% noise texture overlays every surface, keeping large dark areas alive and tactile.
Volt glow
Soft radial Volt gradients at 15–20% opacity light key moments: hero and CTA only, never more than one per viewport.
Solid outline
✦ ✦ ✦
Live specimen
Voice & tone
Confident, not arrogant
We state what we can do plainly. No hedging, no hype words like 'revolutionary' or 'cutting-edge'.
Plain-spoken
Short sentences. Concrete nouns. If a client's CFO can't understand it, rewrite it.
Quietly witty
A light touch of humor is welcome, like 'we stay after the launch confetti settles', but never sarcasm at the client's expense.
Transparent
'No black boxes' applies to our writing too. Name real tools, real timelines, real trade-offs.
Tagline: “Digital products that think.”